ShopNBC is an American broadcast and cable home shopping network, owned by ValueVision Media (NASDAQ: VVTV), which is in turn 37% owned by NBC Universal, and based out of Minneapolis, Minnesota.
The network itself was previously known as ValueVision which was started in October of 1991 nationally after a brief time as a local, afternoon shopping program in 1990. ValueVision changed its name to ShopNBC in the early 2000s.
ShopNBC is well known for sales of jewellery items. It has recently expanded into sales of household items such as Serta mattresses, computers, Big screen TVs, Skin Care products such as Isomers Laboratories Skin Care and home goods. It is often referred to as the "Upscale QVC", or "Upscale Shopping Network."
Some of ShopNBC's show home shopping hosts over its history have included Charla Rines, Jolene Benoit, who left in 2007,Skip Connolly and Karen Connolly, Carmela Richards, Jim Fisher and Wes McCoy and his wife, Pamela McCoy. Key guests have included: Jim Peterson and Manuela Marcheggiani.
ShopNBC's main competitors are HSN (Home Shopping Network) and QVC.